It all started from Gujarat State and now expanded to West, Central, North and Northeast India (covering 21 States in its fold), which has contributed to its growth.

This feat was possible, due to an effective distribution network comprising 50 depots, 1500 distributors and over 5 lakhs retail outlets. The Company now intends to adopt a two-pronged approach of opening branches in untapped, potential markets, and increasing the number of branches in territories where it has already established its presence.