Change For Health
Taking care of your family's health and happiness for over 30 years with the wide range of NRT-processed healthy cooking oil
When one of India’s most beloved, fitness-conscious personalities became the face of the Vimal Oils.
At Vimal Oils, we believe in the transformative power of changing cooking oils for a healthier lifestyle and hence, Badalte Rahiye, Swasth Rahiye (which means Change for Health ). In a single cooking oil, we don't get all the necessary nutrients for our healthy growth, thus by switching/ rotating oils at regular intervals, we get healthy fats, nutrients, and vitamins that fulfil our body's complete requirements. Vimal Oils, equipped with Nutrition Retention technology, provides us with the option/ choice for a varied product range. Our NRT process, crafted to preserve essential nutrients, enables us to savour the complete advantages of natural nutrition in every drop of oil. Thus we recommend switching oils to maintain a healthy and balanced diet.
From the heart-healthy qualities of our Sunflower oil to the rich flavours of our Mustard oil, each variant offers unique advantages and meets the specific dietary requirements of your family. Hence, we came up with the concept of Badalte Rahiye, Swasth Rahiye.
The video commercial that made 'Har Ghar Mein Aaya Vimal' one of the catchiest tunes back in the day, that everyone remembers.
Starting a conversation around the importance of oil rotation, this Vimal Oil Branding TVC was our first foray into Change For Health.
To the time when we went beyond claims and brought in food science, to talk about nutrition retention technology in your cooking oil
Bringing back the most memorable TVC of Vimal Oils with a modern beat and a new face, i.e. Kiara Advani as brand ambassador.