Vimal Oils expanded its Mehsana refinery capacity from 50 MT to 300 MT per day, within a short span of time. This pivotal step aimed to meet surging demand while emphasising quality through advanced equipment.

We launched our inaugural promotional campaign, "Sarvagun Sampann," aimed at promoting our Cottonseed (Kapasiya) Oil across Gujarat. This campaign highlighted the exceptional qualities of our oil, expanding our reach to a broader audience and raising awareness about the health benefits and superior quality of Vimal Oil.

In 2004, Vimal Oil surged ahead by increasing production capacity by 1000MT. Additionally, we set up our new factory in Gandhidham, which was a pivotal step in our mission to meet the nation's growing demand.

In 2005, Vimal Oils introduced the Sanjeevni Sehat Ki campaign, endorsed by TV personality Gurdeep Kohli. This campaign emphasised the crucial role of cooking oils in promoting health, raising awareness about Vimal Oil's dedication to offering healthy and nutritious products

In 2007, Vimal Oils had launched a new tagline, "Sharing Happiness," and had revamped its packaging to showcase its modern identity. The new tagline had reflected Vimal Oil's commitment to providing consumers with high-quality products that brought them joy. The new packaging had featured a contemporary and appealing design, effectively setting Vimal Oils apart from its competitors.

In 2010, our "Mouthful of Happiness" campaign was launched, celebrating the delight of sharing. It expressed that food cooked with our oil tasted so good that sharing it became pure happiness. Thus Vimal Oils transcended its role as an ingredient, becoming a silent partner in health and happiness.

In 2011, we underwent a significant transformation.Our visionary approach recognized the rising health consciousness and embraced it by integrating healthy oils into our logo, resulting in a complete transformation. This illustrates our dedication to both innovation and well-being.

In 2013, we came up with a new concept known as 'Change for Health.' We shifted from the conventional practice of using single cooking oil. This shift occurred because we believed a particular single oil does not contain all the essential nutrients our bodies need. To unlock the maximum benefits of each oil, it is beneficial to change cooking oils at regular intervals. Our '#ChangeforHealth' initiative shows the advantages of diversifying oil usage for improved well-being. Additionally, it is important to note that not all oils are suitable for every type of cooking.

In 2017, we introduced unique product brand names like Sunhart, Corn Life, and Soyahart. This decision not only distinguished us from competitors but also established our products as highly recognizable and trusted cooking oil brands.

In 2022, Vimal Oils proudly associated with the renowned Indian actress Kiara Advani as the brand ambassador. Kiara's dedication to health conscious living aligns well with our brand, emphasising our commitment to promoting healthier cooking oils for our valued customers.

Since its humble beginnings in 1993, our company's journey has been transformative, expanding from just 50+ MT/PD to 1500+ MT/PD. This remarkable evolution is marked by technological advancements and integration, proudly celebrating 30 years in India's edible oil industry. We remain dedicated to providing products that are rich in nutrients and beneficial for your well-being.